With digital marketplaces becoming more and more essential to the running of any business it is vital that you have a clear understanding of who is coming to your site and how they are behaving. Google analytics is a great place to start, but there is so much more data that can be gathered through the effective use of visitor tracking software. Powerful tools are now available that will give you the clearest possible insight into how those who come to your site are behaving.
Here are 7 ways that a visitor tracking software can help you.
1. Gather additional leads
Visitor tracking software will allow you to make sure that you don’t miss out on any opportunity to convert traffic to your site into leads. Not only will you be able to increase the number of conversions on your site, you will also be able to arm your sales teams with the tools to report in real time how they are performing and monitor exactly how effective the software is at gathering leads.
2. Track the leads that enter your conversion funnel
Having an increased number of leads is great, but you need to be able to push them through your communication strategy and convert them into customers. You will be able to set triggers based on an individual’s behaviour and demographic information so that they get contextual and relevant information that will encourage them to progress through your conversion funnel.
3. It’s less work
One of the best things about website tracking software is that a great deal of what the system can do for your is an automated process. This will save a great deal of time and effort and allow your team to focus more on the more exciting aspects of the marketing strategy.
4. Learn who your customers are
With a visitor tracking software, you’ll be able to get a clear understanding of who is coming to your site. The level of demographic information that you will be able to put together is truly remarkable. You may even find a few surprises and find a need to create a whole new communication strategy to suit a demographic that is interested in your product or service.
For example, if you are seeing frequent website visits from a certain country, you will be able to pinpoint exactly where you need to intensify your marketing efforts.
5. Understand how effective the content and functionality of your site is
Using the visitor tracking software, you will get a clear understanding the pages of your site that are converting the best, and also if there is any point in the buying process that is causing a bottleneck. Once you learn all that you can about your website performance it can be amazing what can be achieved with a few small tweaks.
6. Get your sales and marketing teams on the same page
You want the marketing team to be providing good quality leads to the sales team. With a good understanding of how visitors to your site behave and exactly which demographics have the best chance of conversion, you will be able to make sure that the marketing efforts you use are giving the sales team the best possible leads.
7. Establish a solid ROI
Visitor tracking software has never been so affordable. In addition to the low price point, the insights that this tool with provide will let you easily justify the expense the software. Month on month you will be able to optimize further and continue to see significant growth.