Approximately 80% of your real estate business comes from referrals. It, therefore, makes extremely good sense to keep customers engaged, and email marketing is a perfect way of achieving this goal.
The goal of any marketing campaign is to connect with clients. This requires clear communication that tugs at their pain and pleasure points. Email marketing is one of the most effective marketing strategies in the real estate industry. Having a responsive mailing list is a solid foundation of a thriving real estate business.
To connect with clients, your email marketing campaigns should aim at nurturing relationships with your leads so they can refer others to you, and keep coming back for more of your services. In other words, when clients have good feelings about your brand, products and services, they are likely to recommend you to others.
Below are a few ideas to get your clients eager to open your emails and engage with your content.
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